It will be run by the Institute of Place Management, which has put together a group of high street experts who will provide tailored advice to local authorities.The project is part of the government’s campaign to breathe new life into shopping streets and town centres after a change in consumer behaviour has left many in a fight for survival.

The announcement was made during the second Great British High Street Week, which celebrates the best streets across the nation.In addition to providing guidance, the task force will have access to up-to-date behavioural data.Jake Berry MP said: “High streets and the way we use them are changing, and this government is committed to helping communities to adapt. We want to see vibrant town centres where people live, shop, use services and spend their leisure time.“But in order to evolve successfully, high streets must meet the needs of their local community and the key to this is strong local leadership. This is why we are providing additional support through a task force, drawing on the best expert advice, training and data that’s available.”The government has also previously announced a £675 million Future High Streets Fund and is working on a series of measures on planning and business rates to give Britain’s depressed high streets a boost.